Game aggregators

Game aggregators are new opportunities for online casino operators. They bring together thousands of games from dozens of popular game providers. An aggregator is also called a “game hub” or “game aggregation platform”.

In other words, a game aggregator is an easy way to create a game portfolio using a single API integration. It helps reduce important resources such as time and money when launching an online casino. Let’s take a look at how it works and why more and more operators are entrusting game aggregators with part of their content management.

What are the advantages of using a game aggregator?

1. Thousands of new and popular games in one place. As a rule, aggregators work with the most popular game studios and constantly update their offerings to meet market demands and trends.

2. A single API integration gives you access to thousands of games. The casino operator signs a contract and performs a single technical integration with the selected game aggregator. This reduces the time required to sign direct contracts with game studios and perform subsequent integrations, as well as the ongoing technical support for these integrations.

3. Favorable terms, as the game aggregator processes a large number of bets. In most cases, aggregators work with dozens or even hundreds of casino operators. Large volumes allow them to negotiate lower prices with game studios, which are usually a percentage of monthly revenue.

Although the gaming aggregator charges an additional 2-3 percent of the monthly fee for its services, the final prices for operators remain the same or even more favorable than the prices that suppliers offer directly.

4. The ability to easily add new game content. Operators can experiment, determine which games will be popular, and add them to their menu to find content that will appeal to their specific audience, as obtaining new content through a game aggregator is a simple task.

5. A single support center that can help operators resolve any issues related to game content. The aggregator’s professional team provides technical support and assistance at every stage of the process, which greatly simplifies the work of casino operators.

6. Providers offer exclusive promotional campaigns to attract players to the aggregator’s customers. Game studios hold tournaments several times a month, with the game studio paying for the prize pool.

The game aggregator is the single point of entry for information about all promotions. It informs operators about new offers, helping them easily navigate and select promotional activities for their casinos.

Thus, a gaming aggregator is an effective and fast solution. In response to the high demand for this solution, leading software developers have introduced a number of gaming aggregators to the market.